Scope of work:
Research and analysis:
- In-depth target audience analysis (segmentation, pain points, needs)
- Research into competitors and their content strategies
- Analysis of existing content (if any)
- Research into search queries and audience interests
- Niche and industry trend analysis
Defining goals and KPIs:
- Setting content-marketing business goals
- Developing a system of metrics and KPIs
- Defining the content funnel (TOFU, MOFU, BOFU)
- Calculating projected results
Content strategy development:
- Building a unique brand positioning
- Defining the tone and style of communication
- Developing a content taxonomy
- Building a content matrix across funnel stages
- Choosing content formats (articles, video, infographics, etc.)
Owned content marketing strategy:
- An SEO strategy for the blog and site
- A keyword core (query research)
- Blog and category structure
- A 6-month blog article plan
- An on-site content placement strategy
- Recommendations for optimizing existing pages
External content marketing strategy:
- Choosing publishing platforms (Vc.ru, Habr, industry media)
- A social media strategy (platform choice, formats)
- A plan for guest posts and collaborations
- An email-newsletter strategy (if applicable)
- Recommendations for working with opinion leaders
Content plan:
- A detailed 6-month content plan
- Topics and formats broken down by channel
- A publishing calendar
- Content distribution across funnel stages
Technical recommendations:
- Content creation requirements (structure, length, style)
- Visual design recommendations
- A content-handling guide for the team
- Quality-control checklists
Promotion strategy:
- A content distribution plan
- A social media promotion strategy
- Paid promotion recommendations
- Audience-engagement tactics
Deliverables:
- A full content strategy document (30–50 pages)
- A 6-month content plan in a convenient format
- A strategy presentation for the team
- Briefs for content creators
- An implementation consultation (2 hours)
Get a clear content-marketing roadmap for the next six months
Publishing content, but it isn't bringing in clients? Spending time on articles and posts nobody reads? Not sure what to publish to reach your target audience and grow sales?
Without a well-thought-out content strategy, you're working chaotically: writing whatever comes to mind, copying competitors, missing important topics. Comprehensive content strategy development is a systematic approach that turns content into a working tool for attracting and retaining clients.
What you get:
✓ Audience understanding — detailed audience personas with their pain points, needs, and decision paths
✓ A ready 6-month plan — what to publish, when, and where, to reach your business goals
✓ A systematic approach — content for every funnel stage, from first contact to purchase
✓ A competitive edge — a unique positioning that sets you apart from competitors
How it works:
Over one month we study your niche, audience, and competitors. We build a comprehensive strategy covering both owned content marketing (blog, site, SEO) and external channels (social media, media outlets, guest posts). You get a detailed plan with topics, formats, and a publishing schedule.
Result: a working content engine that attracts your target audience, warms them up, and leads them to a purchase. You know what to publish, where, and when — no chaos, no guesswork.
Cost: ₽200,000
Timeline: 1 month after the advance payment is received