Before writing any copy, you need to understand what the site is missing. The audit is the first step: it shows where you're losing ground and what will move the needle fastest.
What we look at
- Queries and reach. What queries people find you through, and which of them the site simply doesn't cover — this is usually where the main loss shows up.
- Existing copy. Whether the pages have real content or just generic phrases about a "dynamically growing company"; whether descriptions were copied from a supplier.
- Structure. Services without their own pages, sections with no descriptions, a missing or abandoned blog.
- Metadata. Titles and descriptions for search results: written with intent, or auto-generated.
- Indexing. Which pages search engines actually see, and which don't exist for them.
What you get
Not a list of errors, but a plan: which pages to rewrite, which are missing, where to start and in what order. You can work from this plan even without us — it isn't tied to our services.
If the problem isn't the content
Sometimes the audit shows the copy is fine and the problem is technical: speed, markup, indexing errors. In that case we say so honestly and point you to our partner studio seowebdev.ru — they handle technical SEO. Charging for content on a site that isn't getting indexed makes no sense.
Order an audit: info@seoforger.ru.