Why look at the numbers
Without data, filling a site with content turns into guesswork: the copy gets written, but whether it worked stays unknown. Analytics answers simple questions: which pages the search engine shows, what queries bring people in, what gets read to the end versus closed immediately, and which materials lead to inquiries.
What we set up
- Yandex.Metrica and Google Analytics — the basic counters; without them you see nothing.
- Yandex.Webmaster and Google Search Console — what shows the search side: indexing, queries, impressions, errors. For content work this matters more than the counters.
- Goals. Form submissions, calls, clicks through to a messenger — so you see not just visits, but outcomes.
What we do with it
On a regular cadence we check: which pages started getting impressions, which queries appeared, where things dipped. Then we fix it — filling in what was missing, rewriting headlines with poor click-through, adding pages for queries the site doesn't cover. That's the whole point of analytics in our work — it tells us what to write next.
What we don't do
We don't run ads and don't calculate their payback — that's a different profession, and we don't want to take it on just to pad the invoice. End-to-end analytics with call tracking and CRM integration isn't us either; if you need that, we'll say so directly. Technical causes of poor metrics (speed, indexing errors) go to our partner studio seowebdev.ru.
Why analytics matters for content work
Without numbers, filling a site with content turns into guesswork. We look at which pages made it into the index, what queries bring people in, where they drop off, and which materials lead to inquiries — then rework whatever didn't land. On the Shopnseo platform, statistics are available right in the control panel, including search-engine data.