Scope of work:
Technical analysis:
- Page load speed check (Core Web Vitals)
- Mobile version and responsiveness analysis
- Identifying technical errors (404, 500, redirects)
- Checking robots.txt and sitemap.xml correctness
- URL structure and internal linking analysis
Analytics and metrics:
- Auditing analytics setup (Google Analytics 4, Yandex.Metrica)
- Checking goal and event tracking correctness
- E-commerce tracking configuration analysis
- Checking UTM tagging and ad-campaign tracking
User behavior analysis:
- Reviewing click and scroll maps
- Conversion funnel analysis
- Identifying problem pages with high bounce rates
- Researching user paths through the site
Traffic source analysis:
- Evaluating acquisition channel performance
- Traffic quality analysis by source
- Identifying underperforming ad channels
Competitor analysis:
- Comparative analysis against 3–5 competitors
- Evaluating competitors' traffic and its sources
- Identifying competitors' strengths
Conversion analysis:
- Usability review of key pages
- Forms and calls-to-action analysis
- Identifying barriers to conversion
Deliverables:
- A detailed report on the problems found
- A prioritized action plan
- A calculation of potential conversion growth
- A presentation of results with recommendations
Get the full picture of your site's performance in one month
Your site gets traffic, but sales aren't growing? You're investing in ads but don't know which channels actually work? A comprehensive website audit is a detailed study that shows exactly where you're losing clients and money.
What you get:
✓ A clear picture of the problems — we identify technical errors, analytics issues, and barriers on the path to purchase
✓ A ready action plan — we set priorities and show what to fix first for a fast result
✓ A growth forecast — we calculate the potential conversion increase after implementing the recommendations
✓ An edge over competitors — we analyze their strengths and find your own points of growth
How it works:
Over 30 days we run a deep analysis of your web project: from technical parameters to user behavior. You get more than a list of problems — you get concrete recommendations with a calculated effect from implementing them.
Result: a clear roadmap of improvements that raises conversion and lowers the cost of acquiring clients.
Cost: ₽150,000
Timeline: 1 month after the advance payment is received