What the Cost of Site Content Is Made Of

What goes into the content estimate: volume of materials, depth of work, regularity. One-time site setup is a shared studio price; the panel subscription is paid to the shopnseo.ru representative separately.

We don't hide prices behind "calculated individually" — the price list is published on the pricing page: regular content costs ₽10,000 a month at the Standard tier and ₽50,000 at Business, and a faster pace is priced by the number of pieces per week. Here's what that amount is made of.

What affects the price

  • Platform tier. A personal page, a full site, or a store with a catalog is a different volume of content. Hence the scale: Start, Standard, Business, and Creative.
  • Volume of initial content. How many pages need writing before launch: for a services site that's one thing, for a catalog with hundreds of listings, something else entirely.
  • Regularity. The monthly part is ongoing work: new materials, updating copy, watching results. One-off content with no follow-up gives a one-off result.
  • Niche. In competitive topics you need more, and deeper, to get noticed.

What's not in the price

Building the site itself is seowebdev.ru, and exclusive design is kb77.ru. We only handle content.

How to save money

The honest answer: write it yourself. The Shopnseo platform is built so the owner can edit content themselves, without a developer, and the Start tier is free if you do the work yourself. Our price is payment for us doing the work: most business owners don't have time to write regularly, and that's exactly why sites sit empty.