A content plan is a schedule of a site's materials: which topics, in what order and when to publish. It is needed so that the site is updated regularly and every piece answers a real audience query instead of appearing "whenever someone thought of something". We make content plans for sites and blogs on the Shopnseo platform.
What a content plan consists of
- Topics. The questions your customers come with, in order of usefulness: those closest to the buying decision come first.
- Queries. For each topic, the search queries it covers.
- Pace. How many pieces and by when: it depends on the site's tier and the chosen content maintenance.
- Type of material. An article, a page, news, an answer to a question — and where it will be published.
- Owners and dates. Who writes and who approves.
How we make a content plan
- We get to know the project. The niche, the audience, what has already been published.
- We collect queries and customer questions. From search queries and from your conversations with customers.
- We group by pages. One topic — one page, no duplicates.
- We put it on a timeline. We make a publication calendar and agree it with you.
A content plan and writing the texts
A plan is only a schedule. We write the texts themselves as part of SEO copywriting or regular maintenance. How content marketing works as a whole is on the content marketing page.
How to order a content plan
Write to info@seoforger.ru: tell us about the project and the niche — we will say what is needed for the plan. The cost depends on the scope and is priced after we get to know the project; prices for regular work are on the pricing page.