External content marketing is more than creating and distributing content — it's strategic brand promotion built on publishing content on third-party platforms. It's a powerful tool for brands looking to move beyond their own web properties and reach a wider online audience. The strategy means deliberately creating and distributing content on outside platforms to build recognition and authority and bring in new potential clients.
One of the key aspects of external content marketing is creating articles and material for placement on influential industry sites, blogs, and other platforms. Guest posts like these don't just extend the brand's presence — they also build backlinks, which benefits SEO.
A successful external content marketing strategy can become a powerful tool for reaching your business goals online:
- Attract a new audience: reach users who don't visit your site;
- Raise brand recognition: make your brand visible and recognizable;
- Improve SEO performance: build your link profile and site authority;
- Increase sales: push users toward a purchase.
We create the highest-quality material, matching the target platform's requirements and its audience's interests. The "SeoForger" studio offers a full range of external content marketing services:
1. Creating and placing articles
- Selecting relevant platforms: target audience analysis, choosing the right sites.
- Writing expert articles: informative, engaging, useful to readers.
- SEO-optimizing the copy: keyword selection, meta tag and heading optimization.
- Placing articles: writing guest posts, press releases, participating in niche roundups.
One of the key elements of external content marketing is creating quality articles and placing them on the leading resources in your industry. This expands your audience, improves brand visibility, and establishes the company's authority as an expert in its field. On top of that, publications like these can bring in new clients and raise overall trust in your brand.
2. Running social media accounts
- Content plan development: defining topics, formats, publishing frequency.
- Creating engaging content: copy, images, video.
- Promoting accounts: targeted ads, contests, giveaways.
- Analytics and reporting: tracking social media performance.
Social media plays a key role in modern marketing, which is why running the client company's accounts there is an important part of external content marketing. Publishing interesting, useful content, engaging the audience through contests, polls, and discussions, and keeping the platforms active all help catch potential clients' attention and strengthen ties with the existing audience. An active social media presence lets you build a direct dialogue with consumers, raise their engagement, and strengthen brand loyalty.
We develop content strategies for each target platform, creating material optimized for the platform's specifics and its users' preferences.
3. Creating news hooks and placing news
- Finding and generating news hooks: participating in events, publishing expert articles, contests.
- Writing news items: short, informative, with an intriguing headline.
- Placing news: on niche sites, in the media, on social media.
News hooks and news items play an important role in drawing attention to a brand. Creating unique, interesting news and distributing it on relevant sites helps grow your overall audience reach and establish your company as an active player in the industry.
Whether it's product-launch news, notable achievements, or participation in industry events, we prepare material for distribution through authoritative channels.
4. Tracking competitor activity
- Content strategy analysis: studying topics, formats, content quality.
- Comparison with your own content: identifying weaknesses and strengths.
- Strategy development: how to improve your content to outdo competitors.
External content marketing also means tracking competitor activity and analyzing their content strategies. This keeps you on top of the latest trends and helps you develop approaches that stand apart from competitors. It also lets you learn from other market players' mistakes and successes.
By analyzing direct competitors' presence channels and the content they produce, we identify gaps and unclaimed niches, letting us stay ahead of competitors and promote unique material that captures target consumers' interest.
5. Other work
- Writing press releases: informational announcements about the company, products, events;
- Participating in niche forums and discussions: raising brand recognition, attracting clients;
- Posting videos on YouTube: creating tutorials, reviews, interviews.
Finally, regular, comprehensive reporting on every aspect of the work performed is a core part of our approach to external content marketing. We track engagement stats, traffic, brand mentions, and other key performance indicators, letting us flexibly adjust the strategy and maximize return on investment.
Content marketing is one of the "SeoForger" studio's specialties — learn more here. Put your site's content in the hands of professionals, and you'll see concrete results in the foreseeable future.