The promotion market is set up so that a client can't easily verify a contractor's work. So you have to choose based on indirect signals. Here are the ones that actually mean something.
What Should Raise a Red Flag
- A ranking guarantee. Nobody controls search results, including us. A promise of "top-3 in a month" means either they don't know what they're talking about, or they're betting you won't check.
- A price with no conversation about your site. A ready-made "promotion" price list with no look at your specific site is selling a process, not a result.
- Reports listing "work performed." If a report lists actions but has no Webmaster or Metrica data, there's nothing to verify.
- Everything at once. One studio promising development, design, promotion, ads, and social media with a team of three — something in that list will get done half-heartedly.
Good Signs
- They start with analysis. Before making an offer, they look at your site and tell you exactly what's holding it back.
- They give honest timelines. Including "there won't be results before...".
- They explain what you'll get. Not "optimization work" — specifics: this many pages, rewritten metadata, a plan for next month.
- They tell you when a task isn't theirs. If the problem is technical and the studio does copy, it's more honest to send you to a specialist.
- They hand the result over to you. The copy, access credentials, and analytics stay yours even after the work ends.
Questions Worth Asking
- What exactly will be done in the first month?
- How will I know the work is happening if rankings haven't changed yet?
- Who writes the copy, and who checks it?
- What stays with me if we stop working together?
- What don't you do?
About Us, Honestly
We work on content: structure, copy, metadata, regular material. The technical side — speed, markup, indexing errors — is handled by our partner studio, seowebdev.ru; design by kb77.ru. We don't run ads. We don't guarantee rankings. What's included in the price and how it's calculated — on the pricing page; to discuss your project — through a request.