You can, with one caveat: doing it for free means investing time instead of money. Below is what gives the biggest effect for the least spend.
What's Worth Doing Yourself
- Set up Webmaster and Metrica. Free, takes half an hour, and without it you're working blind.
- Write proper page titles and descriptions. That's what people see in search results before clicking. Often they're simply missing.
- Make a separate page for each service. Even a short one, but your own.
- Replace copied text with your own. Simpler is fine, as long as it's unique and to the point.
- Write a pricing page. Even with a range. People look for it, and far from everyone has one.
- Answer client questions on the site. Whatever you explain on the phone for the tenth time is ready-made material.
Where Free Options Run Out
Three things are hard to do on your own: building a complete picture of demand, sustaining a regular pace for months in a row, and handling the technical side. The first takes experience, the second discipline, and the third a different profession.
Where to Put a Small Budget
- Make sure the site actually works. Investing in content for a site that isn't indexed is money down the drain. Technical checks are handled by seowebdev.ru.
- Buy a plan, not volume. A content audit costs less than a month of work and tells you what to tackle. You can act on it yourself.
- Take on a narrow slice. Three key pages done well are more useful than twenty done in a rush.
About the Free Option for the Site Itself
If you don't have a site yet, you can build one yourself for free on the Shopnseo platform — the "Start" tier costs nothing if you build the site yourself. It costs money only when studios take on the work; we don't work for free, and that's more honest than promising otherwise. Details on the pricing page, and where to start with no site at all — in the FAQ.