How Content Work Is Structured

From you — knowledge of your business and answers about the product. The rest is ours: keywords, structure, copy, publishing, and tracking results.

We try to take up as little of your time as possible — but it won't work with zero involvement from you: you know your product and your clients better than any outside editor.

What we need from you

  • Tell us about your product or service: what sets you apart, what clients ask, what objections you hear most often.
  • Hard facts: prices, timelines, terms, work samples, photos — the things we can't make up.
  • Check the facts in finished copy before it's published.

What we do

  1. Gather queries and group them by page.
  2. Map out the material: what exists, what's missing, what needs rewriting.
  3. Write and publish — with markup and metadata built in from the start.
  4. Watch the results and refine what's underperforming.

More detail in SEO content creation.