Both — and how matters.
Access to the Shopnseo platform's AI assistant is included in our service, and we use it: it speeds up drafts, repetitive descriptions, and routine work. But decisions about a piece's structure, facts, and tone are made by an editor, and every piece of copy goes through them before publication.
Why we don't hand everything to the machine: it writes convincingly, not necessarily accurately. It can't know your prices, timelines, terms, or your product's specifics — that comes from you and gets checked by a human. Fully AI-generated copy published without review hurts both your reputation and your rankings.
The practical bottom line: we take speed from AI, and keep responsibility for ourselves.